Rick Haskins is President, Streaming & Chief Branding Officer, The CW. Haskins oversees all of the network’s branding, marketing and promotion efforts as well as the overall strategic vision and distribution of The CW’s streaming platforms. He will also lead development of original programming, production and acquisitions tailored for The CW’s streaming, social and emerging platforms, including The CW’s free, ad-supported streaming service, CW Seed.

Haskins is currently overseeing a new strategic initiative for the network’s streaming strategy as The CW has secured full in-season streaming rights to all new scripted series going forward. Viewers will now be able to catch up from the beginning of the season on both CWTV.com and The CW app.

Since the network’s launch, Haskins has helped establish and build The CW’s streaming presence, including the launch of The CW’s mobile and tablet app, featuring free, unauthenticated full-episode streaming of the network’s primetime programming, and its expansion onto every major OTT platform in 2016. With over 68 million downloads across all platforms, The CW app has been the top download in Apple’s app store during The CW’s premiere week for the past three years.

Under Haskins, The CW audience has grown to be the most socially engaged in broadcast television. In 2019 alone, The CW social channels had close to six billion impressions across all shows and social channels.

In 2012, Haskins spearheaded the launch of the network’s digital-only studio. Relaunching in 2013 as CW Seed, it is The CW’s streaming-only home of high-quality original series including the animated DC titles “Deathstroke: Knights & Dragons” and “Constantine” as well as the award-winning musical “I Ship It,” and library content of fan-favorite television series classics such as “Alcatraz,” “The Tomorrow People,” “Hellcats,” “Girlfriends,” “Everybody Hates Chris,” and more.

Recently added to CW Seed were the award-winning series “Schitt’s Creek” and 14 series as part of an extensive pact with BBC Studios that includes the original “House of Cards.” In Spring 2020, CW Seed will launch CW Seed “Live,” its ad-supported 24/7 linear streaming channel that will offer viewers a scheduled, always-on experience with new and current programming from CW Seed, PEOPLE and Entertainment Weekly.

Under Haskins, The CW launched its well-received “Dare to Defy/Open to All” initiative in 2018 as part of the CW Good platform to reinforce its commitment to champion inclusive, representative programming that reflects the network’s diverse audience and the world at large. 

In 2016, Haskins developed CW Good, the network’s social platform designed to raise awareness, spotlight the efforts of and partner with numerous socially inspired causes. “My Last Days,” the inspirational CW Good docu-series, was a recent recipient of the Television Academy’s Honors for harnessing the power of television to inspire social change.

Haskins was named one of Hollywood’s Top-25 Marketing Masterminds of 2019 by The Hollywood Reporter. In 2012, Haskins was named one of Broadcasting & Cable’s Digital All-Stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009.

Haskins has enjoyed a career marketing to both consumer and trade on #1 brands across a diverse field of industries.  Prior to The CW, Haskins served as Executive Vice President/General Manager for Lifetime Television. 

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99.  He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television.  From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.

A published author, Haskins co-wrote Brand Yourself in 2000. Haskins is also Founder and Director of Cast A Pebble, a non-profit organization that provides healthcare for underserved communities in West Africa. A graduate of Utah State University, Haskins has a Bachelor of Science in psychology.

Betty Ellen Berlamino is Executive Vice President, Distribution, The CW, overseeing all network distribution and affiliate relations at The CW as well as serving as the network’s primary liaison with its station groups and MVPDs. Reporting to Mark Pedowitz, Chairman and CEO of The CW Network, Berlamino joined the network in February 2020.

The CW’s affiliate marketing activities are jointly managed by both Berlamino and Rick Haskins, President, Streaming & Chief Brand Officer.

Berlamino assumed her new role after having served as Senior Vice President and Director of Sales, CBS Television Stations, since June 2015 where she was responsible for eight sales offices for the owned-and-operated station group. Prior to this role, Berlamino was President & General Manager of the CBS owned television station WLNY where she led the integration of the previously privately held company into the CBS portfolio.

Before joining CBS, Berlamino spent 17 years with WPIX-TV, the New York affiliate of The CW, including nearly 10 years as the station’s President and General Manager where she led all aspects of the station’s sales, marketing, programming, engineering, news, finance and human resource departments. While in this role, Berlamino also led the Tribune New York Foundation that worked to improve the vitality of cultural offerings in the community and enhance broadcasting and journalism throughout the tri-state area. During this time, Berlamino also led Care 4 Kids, a local, grass roots organization that was designed to raise money for local children’s charities.

Prior to being named president-GM of WPIX in December 2000, Berlamino was VP-station manager, beginning in October 1998. She joined WPIX as general sales manager in October 1993. Before that, she was the local sales manager of KTLA Los Angeles for six years where she led the local sales team to become the number one billing station in the DMA. 

A graduate of Syracuse University, with a Bachelor of Science in Journalism, Berlamino began her career in local sales at KCOP in Los Angeles.

Eric Cardinal serves as Executive Vice President, Research, The CW, overseeing research for the network, including audience measurement and program marketing, and technical research.

Cardinal has been with The CW since the network's launch in 2006. Previously, Cardinal served as Senior Vice President, Research at UPN, a position he had held since July 1999.

Prior to joining UPN, Cardinal spent 19 years at NBC, which he first joined in 1979 as an analyst in the network’s New York research department. He held several research jobs over the years, prior to relocating to Burbank, Calif., where he was promoted to Vice President, Program Research, NBC Entertainment in 1989, a position he held until he left the network.

Cardinal received a Bachelor of Arts degree in psychology from Duke University and a Master of Arts degree in psychology from Columbia University.

Paul Hewitt was named Executive Vice President, Communications, The CW in August 2016.

Hewitt oversees all communications strategies, media relations, program publicity, corporate communications, photo publicity and talent relations for The CW, as well as all internal communications.

Hewitt was named Senior Vice President, Network Communications, The CW, in 2010. He previously served as Vice President, Corporate Communications for the network since its formation in 2006, managing The CW’s corporate media relations and communications, including handling trade and business press for The CW’s marketing strategies, digital efforts, ad sales and ratings, as well as executive speechwriting.

Hewitt was Vice President, Communications at UPN from 2003-2006; in addition to his duties as corporate communications liaison with the business and trade media, he also helped organize key press events and manage the network’s entertainment publicity staff.   He joined UPN in 2002 as Director, Corporate Communications.

In 1998, Hewitt served as Manager, Corporate Communications at Fox Broadcasting Company.  Hewitt first started in television in Fox’s research and marketing department in 1995.

Hewitt earned his bachelor of science degree in psychology from Indiana University in Bloomington, Ind.

Gaye Hirsch was named Executive Vice President, Development, The CW, in January 2018, and oversees all scripted and alternative series development for the network, as well as current alternative series and specials.

Hirsch was previously Senior Vice President of Scripted Development for The CW, and has been closely involved in the development of all The CW’s scripted series, including THE FLASH, ARROW, JANE THE VIRGIN, CRAZY EX-GIRLFRIEND, and RIVERDALE.  Hirsch transitioned into scripted development at The CW in 2009, after serving in the network’s current programming department as Senior Vice President, where she oversaw the day-to-day production on CW series, including GOSSIP GIRL.  She first joined The CW in 2006 as Vice President, Current Programming.

Previously, Hirsch had served as a Senior Executive at Cruise/Wagner Productions since 2000.  Prior to Cruise/Wagner, she was Vice President of Production for HBO Films, working on such Emmy and Golden Globe Award-winning films as “Gia” and “Introducing Dorothy Dandridge.”  She began her career at Touchstone Pictures, where she eventually became Vice President, Production. 

Hirsch earned her MBA in entertainment management from the Anderson Graduate School of Management at the University of California, Los Angeles.  She earned her bachelor of science degree from Cornell University.

January 2018

Kevin Levy was promoted to Executive Vice President, Program Planning, Scheduling and Acquisitions, The CW Network, in April 2018.

A 20-year scheduling veteran, Levy oversees the strategic planning and scheduling of all programming across The CW’s schedule and has expanded his responsibilities to include the acquisitions of movies, specials, and series. Levy was instrumental in securing The CW’s newly acquired international series LEONARDO, BUMP, PROFESSIONALS, WELLINGTON PARANORMAL, CORONER, DEVILS, as well as the hit series PENN & TELLER: FOOL US among other series and specials.

Levy was named Senior Vice President, Program Planning and Scheduling, The CW, in 2014. He has been with the network since it launched in 2006, joining as Director, Program Planning and Scheduling, and was promoted to Vice President in 2007. Levy transitioned to The CW from UPN where he began his television career in 1998 as an assistant in the scheduling department, was named Manager, Scheduling in 1999, then Director, Program Planning and Scheduling in 2002.

Levy earned his Bachelor of Arts degree in English literature and creative writing from the State University of New York at Binghamton.

Mitch Nedick was named Executive Vice President, Chief Financial Officer, The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, in February 2006. 

Nedick is also a member of the Executive Committee of the Hollywood Chamber of Commerce and sits on the Dean's Advisory Council of the American University School of Communications.

Michael Roberts was named Executive Vice President, Current Programming, The CW, in April 2006.  Roberts supervises and provides creative direction for all scripted series on The CW's primetime schedule.

Roberts previously served as Executive Vice President, Current Programming at The WB. He had been overseeing The WB's current programming department since July 2004 when he was named Senior Vice President, Current Programming.

Before joining The WB, Roberts spent his career in the motion picture business, most recently for 10 years at Walt Disney Pictures, rising to Senior Vice President of Production. Roberts began his career at Paramount Pictures as a creative executive and also worked at Weintraub Entertainment Group. He has worked on feature films such as "Top Gun," "Children of a Lesser God," "Beverly Hills Cop II," "Three Men and a Little Lady," "Man of the House," "Simon Birch" and "Mighty Joe Young."

Rob Tuck was named Executive Vice President, National Sales, The CW, in 2008, and leads all of the network’s sales and advertising.  Tuck reports directly to Mark Pedowitz, President, The CW. Based in New York City, he manages The CW’s sales forces in New York, Los Angeles and Chicago. 

In this role, Tuck oversees all of The CW’s multi-platform national sales efforts for all CW and CW Seed program offerings.  This includes the network’s broadcast primetime advertising, as well as all digital and OTT sales platforms.  Under Tuck, The CW has been a leader in the industry in digital sales, implementing its breakthrough convergence sales strategy in 2010, which was widely embraced by both advertisers and viewers.  This innovative initiative effectively created price parity across platforms, while increasing the commercial load in the network’s episodic streaming.  Convergence also introduced a new methodology for measuring online viewership, which worked within the existing television investment model for advertisers.

Previously, Tuck served as Executive Vice President, Sales and Planning, The CW since 2006.  Prior to The CW, Tuck had been Senior Vice President, National Sales, The WB since 2002.  He joined the The WB in 1995 during its first broadcast season, rising through the ranks serving as Vice President of East Coast Sales, Vice President of Western Sales, and Vice President of Pricing.

Before joining The WB, Tuck served as Group Director of National Broadcast at TeleVest (now MediaVest), and as a research manager for MMT.

Tuck earned his bachelor of science from the State University of New York at Stony Brook.

DANA THEODORATOS

Senior Vice President, Talent and Casting, The CW

Dana Theodoratos serves as Senior Vice President, Talent and Casting, The CW. Reporting to Mark Pedowitz, Chairman and CEO, Theodoratos oversees casting of series regulars, recurring roles and guest stars on all CW programming, as well as talent development for the network. 

Theodoratos joined the network in 2006 as Vice President, Talent and Casting. Most recently, Theodoratos co-supervised the casting of the popular DC television series and critically acclaimed hit series such as “The Flash” and “Supergirl,” as well as hit series “Riverdale,” “All American,” “The 100,” “In The Dark,” and “Jane The Virgin,” for which the breakout star, Gina Rodriguez, received a Golden Globe. She also co-supervised casting on The CW mega-hits “Gossip Girl,” “The Vampire Diaries” and “Nikita,” starring international action star Maggie Q.

Prior to The CW, Theodoratos had served as Vice President, Talent and Casting, UPN, beginning in August 2002, where she supervised casting on several one hour dramas, and both multi camera and single camera comedies – including “Girlfriends,” “The Game,” and “Everybody Hates Chris.” There, she had a hand in discovering the network’s biggest breakout talent such as Kristen Bell, star of the critically acclaimed series “Veronica Mars,” and Christina Hendricks in the UPN series “Kevin Hill.”

From 1999 to 2002, Theodoratos was the Manager of Casting at Michael Ovitz’s television studio Artists Television Group. She worked closely with producers to assemble the casts of several acclaimed television pilots and series.

Theodoratos lives in Los Angeles with her husband and two children.

November 2020