Eric Cardinal serves as Executive Vice President, Research, The CW, overseeing research for the network, including audience measurement and program marketing, and technical research.
Cardinal has been with The CW since the network's launch in 2006. Previously, Cardinal served as Senior Vice President, Research at UPN, a position he had held since July 1999.
Prior to joining UPN, Cardinal spent 19 years at NBC, which he first joined in 1979 as an analyst in the network’s New York research department. He held several research jobs over the years, prior to relocating to Burbank, Calif., where he was promoted to Vice President, Program Research, NBC Entertainment in 1989, a position he held until he left the network.
Cardinal received a Bachelor of Arts degree in psychology from Duke University and a Master of Arts degree in psychology from Columbia University.