Rick Haskins is Executive Vice President, Marketing and Digital Programs, The CW, overseeing all of the network’s marketing and promotion efforts and overall digital media strategy, and working to develop and produce new entertainment content tailored for The CW’s digital and emerging platforms, including The CW’s digital network, CW Seed, mobile, and social media.
Since the network’s launch, Haskins has helped establish and build The CW’s digital presence, including the launch of The CW’s mobile and tablet app, featuring free, unauthenticated full-episode streaming of the network’s primetime programming, and its expansion onto every major OTT platform in 2016.
In 2012, Haskins spearheaded the launch of the network’s digital-only studio. Relaunching in 2013 as CW Seed, it is The CW's home for high-quality original digital series as well as streaming library content of fan-favorite television series. Original series include the animated DC series “Vixen,” “Freedom Fighters: The Ray,” and “Constantine,” and the award-winning musical “I Ship It”; CW Seed also features the complete series runs of fan favorite classics including “Everwood,” “Hellcats,” “Girlfriends,” “Everybody Hates Chris,” and more.
In 2012, Haskins was named one of Broadcasting & Cable’s Digital All-Stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009 and named the number two Mobile Marketer of the Year by Mobile Marketer Daily in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009.
Haskins has enjoyed a 33-year career in marketing to both consumer and trade on #1 brands across a diverse field of industries. Prior to The CW, Haskins had served as Executive Vice President/General Manager for Lifetime Television.
Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.
A published author, Haskins co-wrote Brand Yourself in 2000. A graduate of Utah State University, Haskins has a bachelor of science in psychology.