"Gilmore Girls" Ranks Second in Women 18-34, Behind "Dancing With The Stars"

            October 11, 2006 (Burbank, CA) - The CW's "Gilmore Girls" climbed to season highs last night in adults 18-34 (2.4/7), women 18-34 (3.9/11), adults 18-49 (2.1/6) and women 18-49 (3.2/8), according to Live Plus Same Day Nielsen ratings for Tuesday, Oct. 10.  Week to week, "Gilmore Girls" improved by 9% in adults 18-34, 15% in women 18-34, 11% in adults 18-49 and 10% in women 18-49.

            Last night's "Gilmore Girls" ranked second in the hour with its target demo of women 18-34, behind only "Dancing With The Stars." "Gilmore Girls" was third from 8:00-9:00PM among adults 18-34 and women 18-49.

            With "Gilmore Girls" as its lead-in, "Veronica Mars" scored impressive gains versus its year ago telecast on UPN (10/12/05) following "Top Model," up 15% in adults 18-34 (1.5/4), 28% in women 18-34 (2.3/6), 6% in women 18-49 (1.9/5).

            Overall, The CW was second on the night in its target demo of women 18-34 (3.1/8).

            The combination of "Gilmore Girls" and "Veronica Mars" represents a vast improvement over UPN's Tuesday a year ago (10/11/05), with double digit gains of 82% in adults 18-34 (2.0/6), 82% in women 18-34, 70% in adults 18-49 (1.7/4), 56% in women 18-49 (2.5/6) and 74% in viewers (3.8million).