LUX Delivers Dramatic Improvement Over Last Week in Key Demos

GOSSIP GIRL Builds Week-to-Week with Women

March 16, 2010 (Burbank, CA) - The CW's critically acclaimed freshman drama LIFE UNEXPECTED popped in the ratings last night, scoring the show's best performance since its second episode (on 1/25/10) in women 18-34 (1.8/6), adults 18-34 (1.3/4), women 18-49 (1.4/4) and total viewers (2.1mil), according to preliminary live plus same day Nielsen ratings for Monday, March 15, 2010. 

LIFE UNEXPECTED posted dramatic improvement over last week's original episode, growing 29% in women 18-34, 27% in women 18-49, 18% in adults 18-34, 11% in adults 18-49 (1.0/3) and 9% in total viewers.

GOSSIP GIRL was up from its return to The CW schedule last week in women 18-34 (+5%, 2.1/6) and women 18-49 (+8%, 1.4/4).  GOSSIP GIRL was on par with last week in adults 18-34 (1.4/4), adults 18-49 (1.0/3) and total viewers (1.7mil).

GOSSIP GIRL built on its LIFE UNEXPECTED lead-in in the younger demos, including 17% in women 18-34 and 8% in adults 18-34.

Competitively, LIFE UNEXPECTED beat CBS and NBC in the 8:00-9:00pm hour among women 18-34, while GOSSIP GIRL beat NBC and Fox in the 9:00-10:00pm hour among women 18-34.

Media Contact:

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