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ONE TREE HILL AND LIFE UNEXPECTED ON THE RISE AGAINST THE OLYMPICS

ONE TREE HILL Climbs to Largest Audience Since Dec. 2009

  

ONE TREE HILL and LIFE UNEXPECTED Each Deliver Best Ratings in 3 Weeks

in Adults 18-34 and Women 18-34

  

ONE TREE HILL and LIFE UNEXPECTED Post Double Digit Gains

Over Last Week in Target Demos

  

February 23, 2010 (Burbank, CA) - Against the Olympics, both of The CW's Monday night dramas were on the rise last night, especially among their target young demographics, according to Live Plus Same Day Nielsen ratings for Monday, Feb. 22, 2010.

 

ONE TREE HILL climbed to its largest audience (2.2million) since Dec. 07, 2009.  In key demos, both ONE TREE HILL and LIFE UNEXPECTED climbed to their best ratings in over 3 weeks (since Feb. 1, 2010) among adults 18-34 and women 18-34.

 

ONE TREE HILL improved week-to-week in all key categories, including 27% in adults 18-34 (1.4/4), 19% in women 18-34 (1.9/5), 22% in adults 18-49 (1.1/3), 17% in women 18-49 (1.4/3) and 19% in total viewers.

 

The CW's critically acclaimed new drama LIFE UNEXPECTED gained over last week by 20% in adults 18-34 (1.2/3), 21% in women 18-34 (1.7/4) and 9% in total viewers (2.0mil).

 

Overall, CW's Monday grew week-to-week by 18% in adults 18-34 (1.3/4), 20% in women 18-34 (1.8/5) and 17% in total viewers (2.1mil).

 

 

Media Contact:

Paul Hewitt       818-977-6171             [email protected]

 

 

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