Release

NEW CW HIT LIFE UNEXPECTED SOARS TO LARGEST AUDIENCE IN THE HOUR IN OVER A YEAR


NOTE: The final ratings for The CW's new drama LIFE UNEXPECTED improved from yesterday's preliminary ratings, particularly with adults 18-34, women 18-34 and total viewers. This revised release reflects those changes.

 

 

NEW CW HIT LIFE UNEXPECTED SOARS TO LARGEST AUDIENCE

IN THE HOUR IN OVER A YEAR

 

LIFE UNEXPECTED Delivers The CW's Best Total Audience

in the Time Period Since January 2009

 

LIFE UNEXPECTED Improves on its Lead-In and

Builds/Holds at the Half Hour Across the Board

 

January 20, 2010 (Burbank, CA) - The CW's critically acclaimed new hit drama LIFE UNEXPECTED premiered to the largest audience (2.83mil) in the Monday 9:00-10:00p.m. hour in over a year (since 1/12/2009), according to final live plus same day Nielsen ratings for Monday, Jan. 18, 2010. The LIFE UNEXPECTED debut outperformed the GOSSIP GIRL original season average by 6% in adults 18-34 (1.8/5) and matched the GOSSIP GIRL season average in adults 18-49 (1.2/3).

 

LIFE UNEXPECTED improved on its ONE TREE HILL lead-in by 14% in women 18-34 (2.5/6), 20% in adults 18-34 (1.8/5), 20% in women 18-49 (1.8/4), 9% in adults 18-49 (1.2/3) and 30% in total viewers (2.83mil).

 

LIFE UNEXPECTED also built at the 9:30p.m. half hour in every key category, including gains of 4% in women 18-34, 6% in adults 18-34 and 8% in adults 18-49.

 

The combination of an original ONE TREE HILL and LIFE UNEXPECTED gave The CW its largest Monday audience (2.5mil) since 11/09/09.

 

 

Media Contact:

Paul Hewitt 818-977-6171 [email protected]

 

 

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