Release
LIKE A BAT OUTTA...! THE CW'S "THE VAMPIRE DIARIES" SOARS TO SERIES HIGH
NOTE: The final ratings for The CW's Thursday dramas improved from this morning's preliminary ratings, particularly in the adult, women and teen demos, as “The Vampire Diaries” set new records for the show and The CW's Thursday 8-9:00p.m. time period. This revised release reflects those changes
LIKE A BAT OUTTA … !
THE CW'S "THE VAMPIRE DIARIES" SOARS TO SERIES HIGH
VAMPIRE DIARIES Reaches Series Best in Adults 18-34 and Women 18-34;
VAMPIRE Scores The CW's Highest Ratings EVER in Time Period with Women 18-34
VAMPIRE Posts its Best Adults 18-49, Women 18-49 and Total Audience Since Debut
VAMPIRE DIARIES Again Takes The Crown As Thursday's #1 Show in Female Teens
SUPERNATURAL Hits Season High in Adults 18-34 and Adults 18-49;
Delivers Second Largest Audience of the Season
Facing the World Series, The CW Delivers Its Best Thursday in 2 Years
With Adults 18-34
The CW's Thursday Continues to Build Year-to-Year
October 30, 2009 (Burbank, CA) - The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).
The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled "Haunted," also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.
VAMPIRE DIARIES once again ranked as Thursday night's #1 show among female teens (2.9/10).
VAMPIRE DIARIES ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).
At 9:00p.m., The CW's SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).
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Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).
Versus the same night a year ago, The CW's Thursday is up 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).
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