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"GOSSIP GIRL" BUILDS WEEK-TO-WEEK AS THE CW AGAIN FINISHES AS MONDAY'S #1 NETWORK WITH YOUNG WOMEN


 

 

“GOSSIP GIRL” BUILDS WEEK-TO-WEEK AS THE CW AGAIN FINISHES AS MONDAY'S #1 NETWORK WITH YOUNG WOMEN

 

GOSSIP GIRL and ONE TREE HILL Lead The CW to Monday's #1 Network

with Women 18-34 for 7th Week This Season

 

GOSSIP GIRL Gains Over Last Week in All Key Demos

 

GOSSIP GIRL and ONE TREE HILL Finish First in their Time Periods

with Young Women

 

GOSSIP GIRL and ONE TREE HILL Combine To Give The CW

Dramatic Year-to-Year Gains on Monday

 

October 28, 2008 (Burbank, CA) - As sophomore sensation GOSSIP GIRL gained momentum, The CW continued its hold on Monday night, once again finishing as the night's #1 network in women 18-34 (3.7/9) and females 12-34 (3.4/9), according to Live Plus Same Day Nielsen ratings for Monday, Oct. 27, 2008. Since the debuts of GOSSIP GIRL and ONE TREE HILL on Sept. 1, The CW has been Monday's #1 network with women 18-34 for 7 weeks.

 

GOSSIP GIRL improved week-to-week by 17% in women 18-34 (3.5/9), 5% in adults 18-34 (2.2/6), 20% in women 18-49 (2.4/6) and 14% in adults 18-49 (1.6/4)

 

GOSSIP GIRL ranked first in the 8:00p.m. hour with women 18-34 (3.5/9-tie), females 12-34 (3.3/9). GOSSIP GIRL ranked second in persons 12-34 (2.1/6).

 

ONE TREE HILL was first from 9:00-10:00pm with females 12-34 (3.4/9-tie) and ranked second among women 18-34 (3.8/9), behind NBC. ONE TREE HILL beat ABC and CBS in the time period in adults 18-34 (2.5/6) and persons 12-34 (2.3/6).

 

GOSSIP GIRL and ONE TREE HILL have dramatically improved The CW's Monday, posting year-to-year gains on Monday by 140% in adults 18-34 (2.4/6), 164% in women 18-34 (3.7/9), 60% in adults 18-49 (1.6/4), 85% in women 18-49 (2.4/6) and 36% in viewers (3.1mil).

 

 

Media Contact:

Paul Hewitt 818-977-6171 [email protected]

 

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